Jason "Gonzo" Gonzalez - Gonzos Smokehouse & BBQ
12/17/25, 10:00 PM
Jason Gonzalez is a self made pitmaster who traded blueprints for brisket, proving that great BBQ is not born, it is built. Blending Central Texas technique with deep Louisiana roots, Gonzo’s Smokehouse has earned its place in the Hall of Flame.
Jason Gonzalez is the self made pitmaster behind Gonzo’s Smokehouse, trading blueprints for brisket. Drawing from Central Texas techniques and deep Louisiana roots, Jason cooks low and slow on wood only offsets, believing fire management is as important as the meat itself. Every detail matters, from hand twisted sausage to dialing in smoke and seasoning until each cut speaks for itself.
What started as backyard cooks grew into competition pits and earned Jason a reputation for consistency, patience, and flavor. His most popular and sought after item, the Smoked Cherry Cola Burnt Ends, has become a signature of Gonzo’s Smokehouse and a fan favorite. That dedication led to national recognition, including being named one of Texas Monthly’s Top 50 BBQ joints outside of Texas. Built through discipline, repetition, and respect for tradition, Jason Gonzalez’s journey proves that great BBQ is not born, it is built, securing his place in the Hall of Flame.
Location: Luling, Louisiana
www.gonzosmokehouse.com